I used to tour and play in this band for a couple years and I was always afraid the venue would hire some half assed graphic designer or somebody who doesn't actually know / understand us. For that reason I started making our own flyers and album art so that i could better represent the show and better communicate to the consumer that would be present or who we would want to be present at the show. My art caught wind when we played at the Echoplex. That's when I began to start doing Art / Graphic Design professionally.
I have been working at Volcom for 6 years (since I was 19). Most of my Graphic experience comes from working at this awesome company. I was mostly in charge of providing diverse art for apparel use, as well as patterns and accessories. Stylistically I had to provide art that related to the Punk & Dada movements, Corpo/Clean, Artsy and Fun. These all had difference tiers of branding and had to be consumer friendly.
Cosmic Fog Vapors
Cosmic Fog Vapors approached me in a frantic rush needing package designs right away. I then discovered they really needed a whole new Creative Strategy with Logo, Type Technique, Packaging, swatch colors, website design, and an over all game plan that would lead them to success. Within 4 short weeks of having the identity established, they are now in 7 states and 5 countries and growing. This project really shows the importance of visual presence in the market place and how it would truly lead your business to success.
Work: Logo, Branding, Identity, Website, Packaging, Business Cards, Flavor Key
Space Jam Vape Juice was an awesome project for me. I got to step outside my boundaries as far as the industries I have previously worked with and try something completely new. Electronic Cigarettes are a huge industry now and this client was looking for branding and creative strategy that could last and be easy to work with as their business grows. I tried to provide with the client with a clever, simple, fun logo that anybody could relate to, yet would stay unique and true to their heritage.
Project Pangia was a small freelance job I got while getting coffee in Newport Beach, CA. Pretty fun stuff, I developed their logo, branding, and creative direction as well as some POP displays, business cards, and tees and tote designs.
I like to break down Illustration to it's simplest forms as it relates to Graphic Design. I like to let the idea speak for and not to over kill the idea by showing off my skill set. This is half of what makes a good graphic designer: knowing how to simplify and maintain the integrity of the graphic, and the cleverness of the idea. Most of all it needs to be fun.
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters.
When it comes to type, I ty to keep a cohesive look at all cost. Simpler the better in most cases, but I am not afraid to pull out all the bells and whistles when required. I also love starting my process with a clean vector graphic then messing around with different treatments to really bring the type some character.