ARt & CREATIVE DIRECTOR helping brands win hearts and minds.
I help brands win hearts and minds through smart strategy, unrelenting passion, and holy sh*t creative.
I make bold, conceptual brand campaigns, experiences, and content that speaks to people problems and address business challenges.
MY WORK
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Lexus – Destination .Paak
Driving the 2024 Lexus GX through a surreal, reimagined version of Anderson .Paak’s official “Celebrate” music video.
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AMAZON AI VIDEO GENERATOR
New creative technology that uses Amazon AI to transform a single product image into custom, animated video ads in minutes.
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Post Up with Post Malone
Monster became the spark behind culture, fueling Post Malone’s creative fire on and off the stage and his fans’ relentless self-expression.
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Expedia Escapes
Turning Stream Time into Departure Time. Innovations that let viewers explore and book the destinations they see onscreen—in real time.
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"Hyundai "Evolve" – Film Series
An end-to-end car shopping experience that let’s Amazon customers explore, customize, and price Hyundai vehicles in real time.
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MAKE IT A GAME DAY VRBO
Integrating Vrbo into the Thursday Night Football – one click took them from the broadcast to booking their next stay in a game day city.
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Surgeon Design Center – Brand Identity
A surgeon-first brand identity that gives a voice, a face, and a pulse — to the people building the future of surgical innovation.
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Nissan Ariya "Duality By design"
Turning Amazon into a stage for duality. A platform where customers could interact with the emotional spectrum of ARIYA for themselves.
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Daytrip "Escape the Ordinary"
A guerilla poster campaign that turns everyday scenery into a playful escape focused on spontaneity, sunshine, and everyday adventure.
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Project Legacy – Brand Identity
A bold brand identity that transforms Project Legacy from a housing facility into a beacon of dignity, hope, and belonging.
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River Rock Adventure Guides – Brand Identity
A bold, purpose-driven brand identity — grounded in therapy, driven by nature, and designed to guide people inward as much as outward.
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Ghost – Brand / Product Design
From an unbranded cannabis startup to premium lifestyle brand—delivering a full identity system, packaging, and digital presence in 90 days.
WORK THAT STIRS EMOTION AND DELIVERS RESULTS.
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I don’t just solve problems — I redefine them. By uncovering hidden insights and shifting perspectives, I create breakthrough ideas that reshape the way brands engage with their audiences and stand out in an overcrowded market.
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Every great brand has a story, but not every story is worth telling. I craft compelling narratives that build emotional connections, infusing your brand with meaning that resonates deeply with your audience and motivates action.
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I design experiences, not just messages. From interactive installations to digital activations, I create environments where your brand isn’t just seen — it’s felt. I build moments that captivate, engage, and create lasting impressions.
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I solve the big problems. By designing products and experiences that meet the needs of both advertisers and customers, I drive innovation that fuels brand growth. My solutions are rooted in practicality, functionality, and real-world impact — delivering results where they matter most.
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I understand culture, and I understand business. By harnessing the pulse of current trends and aligning them with brand goals, I create work that speaks to the right people at the right time — driving relevance, engagement, and measurable success.
LET’S shake things up
Choosing the right creative is never easy. But if you’re tired of nice ideas, safe designs, and complacent content — let’s shake some shoulders. Let’s wake them up with something undeniable different.